We embrace the PERFORM values of our parent company, Alturki Holding, as we move ahead building on our aspiration and achievement of our goals.


We are passionate about positively impacting the society and economy in which we operate while preserving our natural environment for generations to come.


We are committed to delivering quality across our businesses and to exceed expectations through continuous learning and transformation initiatives.


Respect for our Country, employees, partners, suppliers, and the public stakeholders is apparent in everything we do.


We brainstorm, collaborate, experiment, recognize efforts and reward achievements, because we believe if you love what you do, you will do it with love.


We are open to creative ideas and new ways of doing things. We maintain open and transparent communications with stakeholders to achieve shared successes.


Built on a 40-year foundation, we continue to do what we say and deliver on our promises.


We work with meaning; engaging our employees with a shared purpose of providing value to our society, economy, and the environment at large.